Running into Spring

  • Exceptional Comfort

    Experience unmatched comfort with our sustainable, super-fine merino wool products, delivering optimal thermal insulation and moisture management.

  • Light Weight Warmth

    Discover BETASPUN®️ yarn: the ultimate blend of toughness, lightweightness, and comfort in merino-based activewear.

  • Durability

    Try the high-tech OTW®️ Omega-Twist™️ spinning technology for long-lasting, durable Loomi socks.

  • Minimal Packaging

    Join us in reducing waste with our recycled and recyclable packaging.

Hardwearing for a better world

Our products are made for life, functional for the trails but comfortable enough for everyday living and designed to last. Versatility to encourage us to do more with less.


  • ★★★★★
    This "Loomi" base layer is comfortable, warm and versatile. My go to base layer for those outdoor days.
  • ★★★★★
    The trail socks are so comfortable and soft and just makes your feet feel like you are walking on a cloud.
  • ★★★★★
    Yipee! at last a hat that's just right! Not too heavy, not too hot, not itchy and it stays over your ears! It looks good too.
  • Allan Porterfield
  • Claire Farish-Cameron
  • Louise Johnston