A note from the Founder

I'm Anne Weir, Founder (and CEO) of Loomi Activewear Ltd, an independently owned micro-brand, established in Scotland in 2021.

I've spent more than 30 years in the textile and clothing industry, working with some of the biggest outdoor brands in the world. This new chapter brings all of my passion and know how together with a mission to reduce consumption and still thrive in a competitive industry.

It is my commitment to deliver value for money and make best in class products for you to wear and love. I do this with transparency, authenticity and honesty, and where building brand trust is at the heart of everything I do. I hope you will be part of this chapter and beyond

With Gratitude and Thanks!

By making products that are reliably functional, super versatile, incredibly comfortable, easy to care for and long lasting, our customers choose to wear their Loomi’s day in, day out because they genuinely love wearing them.

We want to encourage a reduction in unnecessary purchases and impact on the environment by demonstrating it’s possible to wear the same items regularly (all day, for multiple days) without the need to launder after every use.

Loomi Activewear is an independently owned outdoor clothing brand based in the Scottish Borders, home of the finest textiles.